Do you have problems boosting your Facebook engagement? You have an amazing product, but no one to see it on Facebook?
I want to share with you couple very powerful tips that were very helpful for me when I needed to increase engagement on my Facebook page.
1. Use Inspirational Quotes
We all need emotional support and the “inspirational quotes” strategy is always very powerful. To make it work even better use a picture on a background to increase visual aspect. Our brain absorbs visual information 30% faster than any other information, and when you add a picture to a quote, it will boost your followers’ response.
2. Before and After
People love to see results. To motivate your followers, show them a whole picture first, show them how things can change and what works best. Before and after pictures are usually very powerful because we all want the final result and not always “process”.
3. Behind The Scene
We all love to see behind the scene like a sneak peek. For example, Red Bull made $1.6 billion on “behind the scene” marketing strategy. They did not have good results from taste tests, however; after they had a sneak peek or “how to” of their work, they became a worldwide brand. You don’t have to be very creative in your work. Just share your “behind the scene” pictures or a video with your followers and create that curiosity in your reader’s mind.
4. Humor or Fun posts
People love laughing and having a good time. So why don’t we use it in our marketing strategy? Add a fun picture or post to your business Facebook page and see if your followers will “LIKE” the post.
5. Facebook Videos
Lately, Facebook keeps pushing videos on Facebook. They have added ads with no sound to your Facebook feed and according to Mark Zuckerberg, videos on Facebook will be one of the strongest marketing strategies. From my own experience, when I run a Facebook ad using a video, I get more of a response and the highest conversion than if I run an ad with just a picture in it.
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